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Dairy3 was a joint venture between DairyNZ, Massey University and North Island dairy farmers.
The organisation has been holding conferences since 2003 with the aim of providing useful insights in the industry and supporting young dairy farmers. The format has since changed, with the organisers responding to feedback from sponsers and farmers to allow more people to attend.
Unfortunately, due to sponsorshop shortfall the 2009 conference was postponed. The years conference theme was to be "Harnessing Value and Unleashing Potential". However the "Big Day Off" events will continue as planned on the March 25, April 2 and April 17 in Palmerston North, Waikato and Whangarei respectively.